WE    *    DO

º38CALIBRE

THE LUXURY OF TRUST. THE BUSINESS OF 38.

Institutional, corporate, and businesses clients come to thirty-eight's team of serious-minded madmen\wünderwomen.

Our SPECIES of designers, communicators, analysts, and artists, research, understand, manage, develop, massage, shape, and launch BRANDS that are trusted and felt.

Simplicity and elegance.

Tradition and left field.

by SATUR DAY NIGHT SPECIAL design agency

ÉQUIPE MARK-ANDRÉ MARTEL, BARNES International

Boutique Luxury Real Estate Firm, Montréal

DEFINED

BRAND SPECIFIC APPROACH: Our team worked with this Montréal boutique real estate firm and team to take an undefined brand, working with their existing specialties in exceptional service and personnel, to define and codify their identity and services, using logo design, and full identity assets and guidelines, as well as staffing and establishing their community engagement by founding a publication. Our team has established and maintained an ongoing focus on projects and partnerships initiating and supporting local independent businesses, artists and artisans, including public art initiatives.

BRAND IDENTITY    \ BRAND GUIDELINES \    LOGO DESIGN \     WEB PRESENCE \    SOCIAL MEDIA GUIDELINES \    BRAND STRATEGY \     BOOK DESIGN \      SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    COMMUNITY ENGAGEMENT \ BILLBOARDS CAMPAIGNS \    PUBLIC ART INITIATIVES \  PUBLICATION    \    MESSAGING \ RETAIL PARTNERSHIPS \ FAÇADE DESIGN \    SIGNAGE DESIGN \    INTERIOR DESIGN \    FURNITURE DESIGN COMMISSIONS \    FINE ART COMMISSIONS \     MURALS \    LIGHTING DESIGN \      OVERLAY ARCHITECTURE \ BUSINESS MODEL CONSULTATION \ PRODUCT CURATION AND DESIGN \ PACKAGING DESIGN AND PRODUCTION \ PRINTED MATERIALS DESIGN AND PRODUCTION

Catherine CHUON

Boutique Luxury Courtier Immobilier, Montréal

DEFINED

BRAND SPECIFIC APPROACH: Our team worked with this Montréal boutique real estate broker, to take an undefined personal and professional brand, working from a proprietary research and questionnaire system, to define and codify the personal and professional values and value-added proposition integral to communicate and present the unique attributes on offer. Our team used the information gleaned and collated to create a distinct, and powerful hybrid of personal and professional brand to create meaningful client engagements with the broker. We used a heavy emphasis on advanced contemporary type-based layouts, as well as professional photography and illustration, to create a package of rich physical assets including specialty print methods. Book design, and designed personal interactions were created to vastly increase the impact of messaging, and to turn interactions into closed deals, while obscuring and de-emphasizing the transactional foundation of the client-broker relationship.

BRAND IDENTITY    \    PERSONAL STYLE CONSULTANTS   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \    SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   TYPEFACE

LECINC RUECONDÉ

Boutique Residential Property Development, Montréal

DEFINED

.

BRAND IDENTITY    \    PERSONAL STYLE CONSULTANTS   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \    SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   TYPEFACE

VOTRE DOMAINE VERT

Luxury Rural Residential Estates Subdivision Development, Québec

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN PARTNERSHIPS   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \    SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   TYPEFACE

LE ‘MERIALD

Hybrid Retail and Residential Lofts Development, Montréal

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN CONSULTATION   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   RETAIL PLACEMENT    \ TYPEFACE \ SIGNAGE \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \    INTERIOR AND EXTERIOR RENDERINGS   \    SPACE DESIGN   \    MATERIALS SELECTION    \    CURATION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    BILLBOARDS CAMPAIGNS    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    BUSINESS MODEL CONSULTATION

HIGHLAND CREEK PRESERVE

Private Horse Sanctuary and Wildlife Preserve, The Okanagan

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN CONSULTATION   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   ARTIST PLACEMENT    \ TYPEFACE \\    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    BRAND STRATEGY    \    LANDSCAPE ARCHITECTURE DIRECTION   \    SPACE DESIGN   \    MATERIALS SELECTION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    PERSONNEL RECRUITMENT

GREENPRINT

Independent Business, Art, and Artisans Publication, Montréal

DEFINED

BRAND SPECIFIC APPROACH: Our team worked with this Montréal boutique courtier immobilier firm, and team, to take an undefined brand, working with their existing specialties in exceptional service and personnel, to define and codify their identity and services, using logo design, and full identity assets and guidelines, as well as staffing and establishing their community engagement by founding a publication, as well as an ongoing focus on projects and partnerships initiating and supporting local independent businesses, artists and artisans, including public art initiatives. We also worked, over the course of a one year strategic plan, to move and expand their offices, with signage and interior design appropriate to their defined identity.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \      SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    COMMUNITY LIASON    \    BILLBOARDS CAMPAIGNS    \    PUBLIC ART INITIATIVES    \     PUBLICATION    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    BUSINESS MODEL CONSULTATION

LUED Luxury Editorial

Invitation-Only Curated Luxury Goods Exchange, Paris

DEFINED

*

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \      SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    CLIENT CONNECTION    \    BILLBOARDS CAMPAIGNS    \    ART AND BRAND PARTNERSHIP INITIATIVES    \     PUBLICATION    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \      MARKET RESEARCH    \    BUSINESS MODEL CONSULTATION

AI AFRO ILLUMINATI

Street Wear Brand and Art Collective, Los Angeles

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ LAYOUTS \ SPECIAL PROJECTS \    SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    PERSONNEL RECRUITMENT    \    VENUE SELECTION AND SETTING    \    ART AND BRAND PARTNERSHIP INITIATIVES    \     PUBLICATION    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    CONCERT DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \   SUPPLY CHAIN    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    CATALOGUE DESIGN \    SPECIALTY PRINTING \    TAGS \    GUERRILLA MARKETING CAMPAIGNS \ GRAFFITI COMMISSIONS

INSTANT BONSAï

Luxury Clothing and Accessories and Fine Artist, Vancouver

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ LAYOUTS \ SPECIAL PROJECTS \    SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    PERSONNEL RECRUITMENT    \    VENUE SELECTION AND SETTING    \    ART AND BRAND PARTNERSHIP INITIATIVES    \     PUBLICATION    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    CONCERT DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \   SUPPLY CHAIN    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    CATALOGUE DESIGN \    SPECIALTY PRINTING \    TAGS \    GUERRILLA MARKETING CAMPAIGNS \ SCULPTURE COMMISSIONS

LeSAMOURAï space | agency

Artist and Designer Agency, Montréal

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ PHOTOGRAPHIC SERVICES \ SPECIAL PROJECTS \    SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    PERSONNEL RECRUITMENT    \    VENUE SELECTION AND SETTING    \    ART AND BRAND PARTNERSHIP INITIATIVES    \     PUBLICATION    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    CONCERT DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \   SUPPLY CHAIN    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    CATALOGUE DESIGN \    SPECIALTY PRINTING \    TAGS \    GUERRILLA MARKETING CAMPAIGNS \ SCULPTURE COMMISSIONS

UNBOUNDSOUL

Women’s Clothing and Accessories Brand, Montréal

DEFINED

*

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ PHOTOGRAPHIC SERVICES \ CATALOGUES AND LOOK BOOKS \    SPECIALTY PRINTING   \    CONNECTION    \    PERSONNEL RECRUITMENT    \    ART AND BRAND PARTNERSHIP INITIATIVES    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    SIGNAGE DESIGN    \   SUPPLY CHAIN    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    TAGS

NORFLIET urban viking

Bespoke Bootmaker and Leather Accessories Designer, Vancouver

DEFINED

.

BRAND IDENTITY    \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ INDUSTRIAL DESIGN    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    COPYWRITING    \   PRODUCT PHOTOGRAPHY    \ TYPEFACE \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \    STUDIO AND MANUFACTURING DESIGN   \    MATERIALS SELECTION AND SOURCING    \    CONNECTION    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN    \     MURALS    \    LIGHTING DESIGN    \    BUSINESS MODEL CONSULTATION    \    EXHIBITION DESIGN    \ FLYERS \    BRAND GUIDELINES    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    TAGS

TIFFANY&CO.

Concept Public Art Initiative, Montréal

DEFINED

.

BRAND IDENTITY    \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    COPYWRITING    \   ARTIST PLACEMENT    \    LOGO DESIGN ITERATION    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \    MATERIALS SELECTION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    BILLBOARDS CAMPAIGNS    \    PRODUCT DESIGN    \    SIGNAGE DESIGN    \    INDUSTRIAL DESIGN    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \    EXHIBITION DESIGN    \ FLYERS \    ARTIST RECRUITMENT AND MANAGEMENT    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    DESIGNER RECRUITMENT AND MANAGEMENT

GESTION M

Boutique Property Management Firm, Montréal

DEFINED

BRAND SPECIFIC APPROACH: Our team worked with this Montréal boutique real estate management startup to expand their business model to compete with established firms, through an innovative approach to service offerings, and client interface. Our team worked to define a brand new brand and company, and to systematize their offerings through an innovative subscription model for both individual homeowners, as well as commercial and residential property portfolios. The brand identity is approached through logo design, information systems, digital and physical materials, and full identity guidelines. We also worked out a mid-term and long-term strategic plan, in partnership with the founders, to expand offerings in response to subscription levels, and a pre-existing capitalization plan.

BRAND IDENTITY    \    IDENTITY GUIDELINES   \    BOOK DESIGN    \    LOGO ITERATION    \    APP DEISGN    \    SYSTEMS DESIGN    \    MESSAGING \ PRINTED MATERIALS \ DIGITAL MATERIALS \ BUSINESS PLAN STRATEGIC AUGMENTATION \ ALGORITHMIC EXPANSION PLANNING

KARELLE CAQUEZ

Boutique Luxury Courtier Immobilier, Montréal

DEFINED

BRAND SPECIFIC APPROACH: Our team worked with this Montréal-based luxury real estate agent, to research and develop an effective person and professional brand identity, defined and messaged based on the existing aesthetic sense of the agent, aligned with the tastes and desires of the affluent young clientele being cultivated. We communicated her personal presentation, through branding, in the code de luxe, and presented her unique attributes the language of luxury fashion valued by herself, and her key client demographic. The delicate papers, and colours, and the specialty printing techniques brought over from fashion aesthetics, to the agent’s cart d’affaire, letterhead, and promotional and thank you cards, created a personal and professional brand which removes the cold business of real estate from the forefront of context of the interaction, and couches the relationship in terms of mutually held values, which has proven valuable for increasing conversion rates from leads to clients.

BRAND IDENTITY    \    PERSONAL STYLE CONSULTANTS   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \    SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   TYPEFACE

HKPDEV

Boutique Residential Property Developer, Montréal

DEFINED

.

BRAND IDENTITY    \    WEB PRESENCE   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \    SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   TYPEFACE

MNRCH

Luxury Extended Amenities Vacation Residences Development, Montréal

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \    INTERIOR AND EXTERIOR RENDERINGS   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   TYPEFACE    \    SPACE DESIGN   \    MATERIALS SELECTION    \    CURATION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    BILLBOARDS CAMPAIGNS    \    MESSAGING    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    WAYFINDING    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \ LEISURE PRODUCT SELECTION \ FURNITURE AND INTERIOR DESIGN \ BUSINESS MODEL CONSULTATION

MARGOT AT THE MAIREAD

Hybrid Art Gallery and Residential Lofts Development, Los Angeles

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN CONSULTATION   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   ARTIST PLACEMENT    \ TYPEFACE \\    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \    INTERIOR AND EXTERIOR RENDERINGS   \    SPACE DESIGN   \    MATERIALS SELECTION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    BILLBOARDS CAMPAIGNS    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    BUSINESS MODEL CONSULTATION    \    EXHIBITION DESIGN    \    RETAIL DESIGN \ RETAIL STOCKISTS RECRUITMENT \ PRODUCT SELECTION

HIGHLAND CREEK ESTATE

Luxury Rural Estates and Private Club Development, The Okanagan

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN CONSULTATION   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \   ARTIST PLACEMENT    \ TYPEFACE \\    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    BRAND STRATEGY    \    LANDSCAPE ARCHITECTURE DIRECTION   \    SPACE DESIGN   \    MATERIALS SELECTION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    BUSINESS MODEL CONSULTATION

CZARINA RANCH RETREAT

Therapeutic Private Ranch Retreat and Lavender Farm, Southern Alberta

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN CONSULTATION   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    TRANSLATION    \    COPYWRITING    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    BRAND STRATEGY    \    LANDSCAPE ARCHITECTURE DIRECTION   \    SPACE DESIGN   \    MATERIALS SELECTION    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    BUSINESS MODEL CONSULTATION

LA CILT Magazine

Underground Weekly Culture Rag, Los Angeles

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ LAYOUTS \ SPECIAL PROJECTS \      SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    PERSONNEL RECRUITMENT    \    VENUE SELECTION AND SETTING    \    ART AND BRAND PARTNERSHIP INITIATIVES    \     PUBLICATION    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    CONCERT DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \      MARKET RESEARCH    \    GUERRILLA MARKETING CAMPAIGNS \ GRAFFITI COMMISSIONS

ON ÉTOUFFE!

Public Advocacy and Journalism, Paris

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    BILLBOARDS CAMPAIGNS    \    PUBLIC ART INITIATIVES    \     PUBLICATION    \    MESSAGING    \    BRAND PARTNERSHIPS    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    SLOGANS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \    BUSINESS MODEL CONSULTATION

The DICTATOR’S GARDEN

Fine Art Book Project, London

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGNS AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ LAYOUTS \ SPECIAL PROJECTS \    SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    PERSONNEL RECRUITMENT    \    VENUE SELECTION AND SETTING    \    ART AND BRAND PARTNERSHIP INITIATIVES    \     PUBLICATION    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    CONCERT DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    EXHIBITION DESIGN    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \   PERFORMANCE COACHING    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    MEDIA AVAILABILITY COORDINATION \    PUBLIC RELATIONS \    ARTIST BOOKINGS \    PERFORMER BOOKINGS \    WHOLESALING \    CATALOGUE DESIGN \    SPECIALTY PRINTING \    ANIMATION \    VIDEO PRODUCTION \    GUERRILLA MARKETING CAMPAIGNS \ GRAFFITI COMMISSIONS

UTSURO FUNE hollow ship 1803

Men’s Clothing and Accessories Brand, Montréal

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ PHOTOGRAPHIC SERVICES \ CATALOGUES AND LOOK BOOKS \    SPECIALTY PRINTING   \    CONNECTION    \    PERSONNEL RECRUITMENT    \    ART AND BRAND PARTNERSHIP INITIATIVES    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    SIGNAGE DESIGN    \   SUPPLY CHAIN    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    TAGS

maishi naturals

Clothing and Accessories Brand, Montréal

DEFINED

.

BRAND IDENTITY    \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \     BOOK DESIGN    \ PHOTOGRAPHIC SERVICES \ CATALOGUES AND LOOK BOOKS \    SPECIALTY PRINTING   \    CONNECTION    \    PERSONNEL RECRUITMENT    \    ART AND BRAND PARTNERSHIP INITIATIVES    \    MESSAGING    \    RETAIL PARTNERSHIPS    \    SIGNAGE DESIGN    \   SUPPLY CHAIN    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    TAGS

ALFIE italia

Retail Clothing Store and Café, Vancouver

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN CONSULTATION   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    COPYWRITING    \   ARTIST PLACEMENT    \ TYPEFACE \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \    INTERIOR AND EXTERIOR RENDERINGS   \    SPACE DESIGN   \    MATERIALS SELECTION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    BILLBOARDS CAMPAIGNS    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    BUSINESS MODEL CONSULTATION    \    EXHIBITION DESIGN    \    RETAIL DESIGN \ RETAIL STOCKISTS RECRUITMENT \ PRODUCT SELECTION \ FLYERS \ CATALOGUES AND LOOK BOOKS \    SPECIALTY PRINTING   \    CONNECTION    \    PERSONNEL RECRUITMENT    \    ART AND BRAND PARTNERSHIP INITIATIVES    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    WHOLESALING \    TAGS

BIRKS GROUP

Concept Store and Art Space, Montréal

DEFINED

.

BRAND IDENTITY    \    ARCHITECTURE AND DESIGN CONSULTATION   \    PHOTOGRAPHIC SERVICES    \    ILLUSTRATION    \    BOOK DESIGN    \ MURALS    \    CURATION    \ WAYFINDING    \ SPECIALTY PRINTING SERVICES    \    MESSAGING    \    SLOGANS    \    COPYWRITING    \   ARTIST PLACEMENT    \ TYPEFACE \    BRAND GUIDELINES    \    LOGO DESIGN AND ITERATION    \    WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \    INTERIOR AND EXTERIOR RENDERINGS   \    SPACE DESIGN   \    MATERIALS SELECTION    \    CONNECTION    \    COMMUNITY ENGAGEMENT    \    BILLBOARDS CAMPAIGNS    \    FAÇADE DESIGN    \    SIGNAGE DESIGN    \    INTERIOR DESIGN    \    FURNITURE DESIGN COMMISSIONS    \    FINE ART COMMISSIONS    \     MURALS    \    LIGHTING DESIGN    \      OVERLAY ARCHITECTURE    \    EXHIBITION DESIGN    \    RETAIL DESIGN \ RETAIL FURNISHINGS \ PRODUCT SELECTION \ FLYERS \    BRAND GUIDELINES    \     WEB PRESENCE    \    SOCIAL MEDIA GUIDELINES    \    BRAND STRATEGY    \ CATALOGUES AND LOOK BOOKS \    SPECIALTY PRINTING   \    CONNECTION    \    PERSONNEL RECRUITMENT    \    ARTIST RECRUITMENT AND MANAGEMENT    \    ARTIST AND DESIGNER COLLABORATIONS \    CELEBRITY AND STYLIST COLLABORATIONS \    DESIGNER RECRUITMENT AND MANAGEMENT \    TAGS

SPECIALS

BRAND IDENTITY    \    SPACE DESIGN   \    EVENT DESIGN    \    CURATION    \    CONNECTION    \    PUBLICATION    \    MESSAGING \ RETAIL DESIGN \ FAÇADE DESIGN \ OVERLAY ARCHITECTURE \ EXHIBITION DESIGN