SPECIALIZATION
IDENTITY
The SATUR DAY NIGHT SPECIAL method begins with a deep dive into identity.
How do you see your brand?
How do you believe your brand is perceived?
How would you like your brand to be perceived?
We start from here: A definition of terms, and an intimate knowledge of the brand's "drives and personality".
RESEARCH
The SATUR DAY NIGHT SPECIAL method continues with a second dive; this time into need, and perception.
We observe where your clientele, or audience, place their faith, and attention. We analyze, in their environment, the duplicitous messages and cookie-cutter visuals, as well as the things that have not been done well by peers, or competitors.
STRATEGY
The SATUR DAY NIGHT SPECIAL strategy takes the lessons of research, and leverages years of experience, and a proven and unique eye for æsthetics.
With these tools a distinct, and clear and interconnected visual, and prose language is established, and guides are created, across brand operations, so that no interaction ever betrays the implicit contract with the public.
EXECUTION
The SATUR DAY NIGHT SPECIAL æsthetic language, developed for your brand, is now brought to bear, by our dedicated and creative team.
Whether the project of establishing, refining, or reaffirming your brand requires a molotov provocation, or conservative innovation, the take of the team will set you well apart from the white noise.
STYLE
At SATUR DAY NIGHT SPECIAL, we use the visual and psychological language of fine art to create deep resonances and emotional responses. We believe that the emotional connections evoked by marketing should be deeper than the simple aesthetic pleasantries now dominant in marketing language.
Like any successful film, even the most flashy popular entertainment succeeds because of a thoughtful psychological architecture.
We build this foundation and architecture under visual and linguistic communication.
SPECIALIZATION
Art direction. Animation. Branding. Consultancy. Concept development. Content development. Copywriting. Curation. Design. Exhibition. Permanent Space Creation. Ephemeral Space Design. Overlay Architecture. Façadomy. Signage. Packaging. Website. Writing.
*A note from Sverre Norfliet, partner, senior designer, and compulsive
[38 founding partner]:
Sverre is Norwegian-Canadian-American. What an odd mix.
Sverre is passionate about crafting impactful visuals and stories to inspire and drive positive change in the world.
With experience in both non-profit and private sectors, he knows how to bring the multi-million budget tools of multi-million companies to smaller organizations, as he is committed to even out the playing ground.
Please feel free to reach out, for an initial meeting to dig into your needs.
I work with clients on any scale, to make individuals and companies agile, excited and exciting.
*A note from GiGi BARRAGi, partner, creative director, and obsessive
[38 founding partner]:
GiGi was born in Cameroon, and grew up in various countries around the world.
GiGi believes in boldly taking clients to places no business in their sector has been before, through strong meaningful ideas and brand messaging.
You believe in your vision, I believe in you, and will kick and scream to introduce the world to your story.
I hope you have been intrigued by what you have seen and heard, so far, about SATUR DAY NIGHT SPECIAL, and you will take this information as a jumping-off-point, and afford the time to go over the specific tools and vision we can bring to your table; best understood with a meeting. I won’t waste your time. I work hard to build with clients, and companies, I feel strongly I can improve.
THINK
DEFINE
MEET
CONVERSE
º38
RESEARCH
STRATEGIZE
PLAN
DRAFT
PROOF
.38 | SATUR DAY NIGHT SPECIAL consulting design firm
of Montréal, on the Golden Square Mile
GiGiBARRAGi@gmail.com
